The Downfall of Disney



I used to be the biggest fan of Disney. I still am a fan of the parks for the most part. I remember going to Disneyland as a kid with my family and enjoying it. When Disney World opened we started going there. Going to Disney World was very nostalgic for me. When I entered the park all the worries in the world seemed to disappear.


But at some point in its early history Disney lost its uniqueness. I began to notice it when it started buying intellectual properties like ESPN, the Muppets, and Marvel Comics. All of these IPs before joining Disney were much different. They were more enjoyable to watch. I never understood the necessity of buying these IPs.


After ESPN was bought buy Disney the sports network became political which ruined it for many sports fans. When Jim Henson died he thought Disney would take care of the characters he created. The new Muppet movies under Disney were not as enjoyable to watch as the older movies. The same thing could be said for Stan Lee after he died. I never thought it was necessary to sell to Disney. Marvel was doing well financially selling it's comic books.


After Walt Disney died many have taken his place trying to manage the company. For the most part, in the early years of the company, most managers had done well managing the company. But then a man name Michael Eisner stepped in as chairman and that's when things started getting a little out of hand. Many questioned Eisner's decisions when it came to his management.


Let's start with the expansion of the parks. When Disneyland opened in Tokyo it was a huge success under management of Raymond Watson before stepping down in 1984. That was when Eisner took over. Because of Tokyo Disneyland's huge success Eisner had decided to continue that trend and build another park in Paris, France. However, building one in Paris was a huge disaster. The people of Paris didn't want a park there but Eisner ignored them and decided to build it anyways. The same thing happened when he opened another park in Hong Kong. Why would he continue this trend when Paris had been a financial disaster.


Another puzzling but financial disaster was making sequels to some hit Disney classics like the Lion King, Aladdin, and the Little Mermaid. None of which Disney fans liked. They didn't hold that enjoyable magic like the originals did. It seemed like another attempt to capitalize on the success of the original films.


At this point Vice Chairman Roy E. Disney was beginning to question Eisner's leadership and their relationship began to sour. Soon after he resigned his position in the company when the board of directors sided with Eisner on how the company should be managed.


After Eisner resigned to due criticism from the board, Bob Iger took his place. But things only got worse for the company. Many thought Iger would have fixed all the issues Eisner had created. But when Iger bought the IP for Star Wars it didn't go the way fans had hoped. The company lost money on the films after Lucas retired.


Not only was Star Wars costing the company money, fans became outraged that ticket prices into the parks were increasing when the parks remain stagnant on re-branding rides and attraction instead of coming up with something new and fresh. It was obvious the company was in financial trouble which remains true to this day.


Disney has made a lot of mistakes over the years but they can't seem to learn from them. The problem for Disney is a lot of fans are starting to take notice of this.


What does the future hold for the Disney company? Only time will tell. We will just have to wait and see.